THINK^.SMART

The psychological effects of weight gain, dieting and the negative impact associated with the mere mention of the word 'diet' can all add up for a very daunting and tough ride ahead if you are about to embark on any weight loss campaign.

Over the years, the word 'diet' has evolved to represent a negative cycle associated with hunger and self denial. Psychologically when you go on a restrictive diet that cuts out key food groups and your favourite foods, it is natural to feel that you are missing out which can be very difficult to sustain long term. This can often lead to the inevitable lapse in willpower, which can lead to overeating and putting on more weight - the 'catch 22' of yo-yo dieting.

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